CMAID

RBK(Rythu Bharosa Kendra )-A village level Distribution first time in India –

While continuing Fertiliser Buffer Scheme on its existing lines for the year 2019-20 Sri Y. S. Jagan Mohan Reddy ,Honble CM , Govt of AP in 2019 has brought in further improvements in the Agri Inputs Distribution Policy first time in India.

Focusing on agriculture, allied sectors, and farmers welfare, it was considered that a common platform to integrate different line functions is highly necessitated to excel and accelerate government services qualitatively and quantitatively and to create fiscal discipline

With this context, the Government has established 10,641 Rural Rythu Bharosa Kendralu (RBKs) and 125 Urban RBKs as a most novel, ffective and efficient platform for knowledge dissemination and assimilation and to provide farmers with quality inputs and allied services first time in India making all the inputs available at the door step of the Farmers. The Government continued Markfed as Nodal Agency for buffer maintenance of 1.50 lakh MT of fertilizers viz., DAP, NPKs, UREA, and MOP. Markfed was also entrusted the responsibility of supply of fertilizers, micronutrients, and bulk feeds to RBKs for distribution to farmers with assured quality and at highly competitive prices. Markfed maintains buffer fertilizers in all the 13-districts. After quality check stocks are supplied to RBKs as per the indents received from them. To avoid delay in serving the small & marginal farmers, whose requirement would be small, Markfed is positioning suitable quantities of all major grades of fertilizers at RBKs, depending on the storage capacity.

Markfed has taken lot of initiatives to achieve a great success in implementation of the RBK level distribution. These include: Exclusive District Managers for fertilizer business operations, securing services of Village Agricultural Assistants (VAAs)/ Gram Volunteers for fertilizer sales at RBKs; Mapping of BK routes for “sufficient” loads for ease of indenting stocks and for arranging quick deliveries; Review and monitoring of indents, despatches & sales on daily basis with all the DMs; Integration of RBK software with Main Fertiliser Business Software for efficient and hassle free operations etc. Plans are under also way to obtain Retail Fertilizer Licenses for all the 10758 (Rural) + 170 (Urban) make them independent for completion of stock & sales acknowledgments in MFMS website of GOI. To overcome the problem of non-availability of smart phones with farmers and to facilitate them to purchase their fertilizer requirement from RBKs, Markfed has enabled both “UPI” mode of payment as well as “Cash” mode of payment. Besides distribution through RBKs, to improve sales and turnover, Markfed continues to supply fertilizers to PACS also, as was done in the past. In the first year of 2020-21 operations under the new scheme, Markfed distributed a the total quantity of 121718 MT of fertilizers through RBKs and another 4,30,995 MT through PACS, with a total financial turnover of Rs.49078.00 lakhs.

RBK FLOW CHART

1. Kiosk login process

  • VAA enters the RBK ID
  • He then enters the OTP received in SMS
  • On successful login VAA will be redirected to home screen
  • At the bottom of the home screen you can find swipe up option reflecting stock request and stock history

2. Stock request process

  • Click on the request stock button which you find in the bottom after swiping up the screen
  • Search and add list of products for requesting stock to your village
  • Add the required quantity for the products
  • Submit to send the stock request successfully
  • Requested stock is reflected in the stock request history tab